YESAET

Guided by the philosophy of Style x Positive Impact, YESAET (pronounced 'ye-sate,' meaning "a woman's work" in

Amharic) centers women's empowerment, ethical sourcing, and heritage preservation. YESAET is a contemporary brand where African artisanal textile meets Made In NY luxury craftsmanship. Founded by designer Hiywet "Mimi" Girma, YESAET draws from her Ethiopian roots, formative years in Côte d'Ivoire, and career in New York's fashion industry.

Through small-batch production in New York and collaborative partnerships across Africa, the brand redefines contemporary fashion with intention, authenticity, and enduring relevance.