House of Aama

House of Aama is a luxury boutique lifestyle brand and narrative design practice founded in 2015 by mother-daughter duo Rebecca Henry and Akua Shabaka. Based in Los Angeles, California, the brand grew from the founders’ shared interest in the cultural retention of storytelling: how narratives are passed down within families, reclaimed within the Black community, and expressed communally, spiritually, and in the present day.

Through fashion, storytelling, and historical research, House of Aama explores folklore, memory, and the cultural traditions that shape contemporary life. Drawing on archival research, oral histories, and material culture, each collection examines the enduring connections between heritage, identity, and design.

Beyond the runway, House of Aama develops editorial projects, exhibitions, film, and cultural collaborations that carry its narrative practice across disciplines. Whether expressed through garments, objects, or experiences, the work invites deeper conversations around remembrance, cultural preservation, and the stories that continue to shape our collective future.