Where discovery meets distinction.
Maison Black is not just a retail destination; it is a curated experience where the artistry of Black designers takes center stage. From city to city, our immersive pop-up experiences transform shopping into a cultural moment—one that bridges commerce and community with intention, elegance, and purpose.
Rooted in the legacy of trendsetting and the pulse of Black creativity, Maison Black is a catalyst for visibility, longevity, and sustainability in fashion. We exist to ensure that Black design is not only celebrated, but effortlessly found.
Each curated capsule is a testament to the artistry and innovation of Black designers, creatives who influence the global fashion and elevate the sartorial conversation. Through our platform, they are seen, supported, and spotlighted on a global stage.
At Maison Black, we don’t follow trends. We illuminate the creators who set them.
Tori Nichel
Founder & Chief Creative Officer, Maison Black
Tori Nichel is the Founder and Chief Creative Officer of Maison Black, a platform championing Black designers through exposure and revenue-generating retail opportunities that celebrate style, innovation, and craftsmanship.
Since launching in 2021, Maison Black has been recognized by Vogue, WWD, and The Washington Post as a catalyst for change in the fashion industry.
A seasoned womenswear designer and executive leader, Tori Nichel has designed for Kenneth Cole, Tibi, Jennifer Lopez, and Kohl’s. Her commitment to nurturing the next generation of Black design talent is embodied in the Maison Black Foundation, which offers mentorship, design master classes, and portfolio development for aspiring teen designers.
Recognized by WWD, Forbes, and ELLE as a “Designer to Watch,” Tori Nichel holds degrees in Fashion Design and Textiles from the Fashion Institute of Technology and Michigan State University.