Fashion Fair

Desiree Rogers & Cheryl Mayberry McKissack

Originally founded in 1973, Fashion Fair has been reimagined under the leadership of co-owners Desiree Rogers and Cheryl Mayberry McKissack. The brand remains a cultural icon, celebrating beauty in every shade. With luxurious formulations and deeply pigmented colors, Fashion Fair continues its mission to honor and elevate women of color. Its revival pays homage to legacy while embracing innovation and inclusivity.

Desiree Rogers and Cheryl Mayberry McKissack bring over three decades each of leadership in beauty, marketing, and business innovation. Together, they have revitalized Fashion Fair — the iconic cosmetics brand celebrating the beauty of deeper skin tones — with a modern, inclusive vision.

Desiree is recognized by WWD as one of the “Top 50 Most Influential People in the Multicultural Market” for her expertise in brand strategy, product development, and experiential activations. Cheryl is an accomplished entrepreneur, author, and board leader known for driving digital transformation, sales growth, and multicultural market expansion.