241 Cosmetics
Feven and Helena Yohannes launched 241 Cosmetics to simplify beauty for modern women. Their twin-driven approach infuses authenticity and warmth into every product. With vegan formulations and diverse shade ranges, the brand reflects a shared belief that beauty should enhance—not hide—one’s natural features. 241 Cosmetics embodies minimalism, sisterhood, and modern femininity.
The twin sisters are mentored by legendary makeup artist Bobbi Brown, and remain entirely self-funded and independent. Now based in Los Angeles, they continue to lead their company with curiosity, creativity, courage, and heart—empowering women everywhere, one eyeliner at a time.
