Effie’s Paper

Effie's Paper: Stationery & Whatnot believes magic deserves to be seen everywhere, starting with the everyday products women reach for daily.

That conviction is the foundation of the brand: a lifestyle company offering a curated collection of stylish desk, stationery, travel, and gift accessories, built on the notion of “pretty with a purpose.” Every piece, from their Black Girl Magic notebooks to theirDivine 9-inspired accessories, is beautifully designed to be a daily reminder for women to embrace who they are, unapologetically and out loud.

The response has been undeniable. Effie's Paper is now stocked in 450+ independent retailers across the U.S., Canada and Haiti, plus HomeGoods, with retail partners reporting a 95.6% average sell-through rate. The brand also released an exclusive notebook collection in Walmart stores (2022) and has been featured on The Today Show and in The New York Times, The Washington Post, BuzzFeed and Good Housekeeping.