Joe + Monroe

Joe and Monroe Candles, a purpose-driven, luxury home fragrance company launched in May 2020 by Joyaa Cole, emerged at the height of the COVID-19 crisis, which impacted millions of businesses and business owners worldwide. Originally from Chicago, IL, Joyaa is now based in Houston, TX, where she has grown the Joe and Monroe candle brand into a high-end option for women and men who enjoy intentional living and elevated self-care experiences. What began as a relaxing hobby during a transitional moment in life has blossomed into a brand that celebrates deliberate connection, evokes emotion, sparks calm, and creates meaningful ambiance in everyday spaces.

Drawing inspiration from her own journey of resilience and creativity, Joyaa has positioned Joe and Monroe as more than just a product; it’s a lifestyle rooted in love, legacy, and mindfulness. Through her growing brand, she aims to offer not only beautifully designed home fragrances but also a sense of peace, purpose, and personal connection.